Felicia Montgomery, Gym Owner, Pro Bikini Competitor, NSCA/USAW Coach and Nutrition Coach
Felicia Montgomery is a NSCA certified strength and conditioning coach, NSCA certified tactical strength and conditioning coach, USAW level 1 weightlifting coach, functional movement coach and nutrition coach. After working for several years in banking regulations, she made the decision to pivot in life and pursue her passion, fitness and health. Since then, Felicia has spent her time learning and growing in both education and experience, coaching competitive bodybuilders, first responders, athletes from the high school to professional level, powerlifters, and Olympic weightlifters. She also coaches many general population individuals, helping them achieve their fitness and health goals, and works with individuals who suffer from injury or health issues, bridging the gap from rehabilitative care to full recovery.
Felicia competed in her first bodybuilding show in 2009. She earned her pro card in 2014 at the Natural Southern States Classic, and competed as a pro in 2014 and 2015 before deciding to hang the heels up. She has also competed in powerlifting and Olympic weightlifting, but she plans to return to the stage at some point.
In 2020, after being involved as a judge and athlete, Felicia became a promoter within the North American Natural Bodybuilding Federation (NANBF), co-promoting the Native Naturals and T-Town Showdown. She also owns and operates Kaizen Strength Systems, a 24/7 gym in Catoosa, Oklahoma.
Felicia is excited to partner with PHAT Muscle. “Health and fitness is such a personal journey. It doesn’t matter if you’re a top notch athlete looking for that 1% improvement or you’re just starting, it requires trust in your coach. Working with individuals to truly change their lives and seek continual improvement means I have great respect and influence, which I don’t take lightly. I’m grateful that people trust me, and I’m grateful that I have a source for supplements I believe in and recommend without feeling like I’m jeopardizing my integrity. I use many of these products myself and recommended them to clients and friends long before I was ever affiliated with the line.”